Blackbird worked with Thinkwell Group, Cirque Du Soleil, and the NFL to bring a permanent NFL attraction to Times Square. It's a first-of-its-kind attraction in the heart of New York City, spanning 40,000 square feet. The four-story innovative exhibit, located on the corner of West 47th Street and 7th Avenue at 20 Times Square, opened Fall of 2017.

Blackbird served as the Technical Director for the exhibit, overseeing every step from construction and budgeting through install, programming, and training. Direct oversight of scenic, lighting, sound, video, interactive, graphics and media vendors. Also served as onsite supervision and coordination while working with Shamwut Design and Construction's vendors during building fit out process.